To all the great agents out there: we see and appreciate all that you do. You’re equal parts trusted advisor, human psychologist, and crisis negotiator (not to mention expert deal maker), all wrapped up into a single high-powered package. We’ve been lucky to witness this dynamism firsthand through our own experiences in real estate.

Long before we started writing any code, we wore the buyer, seller, and investor hats a few times over. As we navigated experiences like buying a first home, relocating across the country, and trying our hand at the occasional investment opportunity, we found ourselves wanting for a better digital experience along the way—something we could use to make things a little less overwhelming as clients, without losing connection to our agents that did the heavy lifting. So we got to work and constructed a platform that solved many of the pain points we experienced throughout our own journeys.

From the beginning, we based our work on a simple, but firm, conviction: the value that you, as an agent, bring to the home-buying and selling process can never be replaced by technology.

But,  it can be enhanced by technology.

And along the way,  we also saw the close and inextricable link between the client experience and yours as an agent. It didn’t make sense to clutter your experience with yet another application to manage, pay for, and thread together with the dozen others you already have to deal with. So, as concentrated as we initially were on the client experience, we thought, why not make your life easier, too?

We gathered feedback on how to best do this, and we also got licensed so we could walk a mile in your shoes. Beyond strengthening our respect for what you do, those experiences provided more insight into how we could design something even better and more meaningful. Something that both supports you, while also delighting your clients.

Something to make everybody happy.